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The web page citymall.com.ec states the following, "Variedad, entretenimiento y la posibilidad de comprar lo mejor, es lo que define a CityMall." I viewed that the webpage also stated " Vivir una experiencia única para hacer compras es lo que les ofrecemos a nuestros visitantes, quedan fascinados por el diseño, entorno y la diversidad de servicios y productos que encuentran en un solo lugar." They also said " 169; Grupo Seruvi 2018. Sitio optimizado para Internet Explorer 9, Firefox, Chrome, Opera y Safari. Si tiene alguna duda, comuníquese con nuestro PBX al 043068130." The meta header had citymall as the first search term. This keyword is followed by city mall, compras, and shopping which isn't as urgent as citymall. The other words they used was alborada. norte is included but will not be seen by search crawlers.